Reconsidering the problem of data equivalence in International Marketing Research – Contrasting approaches based on CFA and the Rasch model for measurement

Thomas Salzberger; Rudolf Sinkovics

Reconsidering the problem of data equivalence in International Marketing Research – Contrasting approaches based on CFA and the Rasch model for measurement

Thomas Salzberger
, Rudolf Sinkovics

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	390 - 417
Journal	International Marketing Review
Volume	23
Issue number	4
Publication status	Published - 1 Aug 2006

Cite this

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title = "Reconsidering the problem of data equivalence in International Marketing Research – Contrasting approaches based on CFA and the Rasch model for measurement",

author = "Thomas Salzberger and Rudolf Sinkovics",

year = "2006",

month = aug,

day = "1",

language = "English",

volume = "23",

pages = "390 -- 417",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Publishing",

number = "4",

}

TY - JOUR

T1 - Reconsidering the problem of data equivalence in International Marketing Research – Contrasting approaches based on CFA and the Rasch model for measurement

AU - Salzberger, Thomas

AU - Sinkovics, Rudolf

PY - 2006/8/1

Y1 - 2006/8/1

M3 - Journal article

SN - 0265-1335

VL - 23

SP - 390

EP - 417

JO - International Marketing Review

JF - International Marketing Review

IS - 4

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