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Regionalization in Central and Eastern Europe from a Western MNC’s Perspective: A Discussion of Strategic and Organizational Aspects of its Implementation

    Publication: Chapter in book/Conference proceedingContribution to conference proceedings

    Original languageEnglish
    Title of host publicationProceedings of the 10th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, Paper 16 2002
    Publication statusPublished - 2002

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