Relationship Management gegenüber Virtual Communities - eCRM

    Publication: Chapter in book/Conference proceedingChapter in edited volume

    Original languageGerman (Austria)
    Title of host publicationRelationship Management
    Editors Dietmar Rössl
    Place of PublicationWien
    PublisherWU Universitätsverlag/Facultas
    Pages143 - 157
    Publication statusPublished - 1 May 2006

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