Original language | English |
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Title of host publication | Managing Innovation Driven Companies |
Editors | H., Herstatt, C., Probert, D., Gemuenden, H.G., Colombo, M., De Weerd-Nederhof, P., Schweisfurth, T. |
Place of Publication | New York |
Publisher | Palgrave Macmillan |
Pages | 237 - 257 |
Publication status | Published - 1 Mar 2011 |
Relying on experts: How to effectively gather information for innovative projects from market specialists
Cornelius Herstatt, Christian Lüthje, Christopher Lettl
Publication: Chapter in book/Conference proceeding › Chapter in edited volume