Relying on experts: How to effectively gather information for innovative projects from market specialists

Cornelius Herstatt, Christian Lüthje, Christopher Lettl

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationManaging Innovation Driven Companies
Editors H., Herstatt, C., Probert, D., Gemuenden, H.G., Colombo, M., De Weerd-Nederhof, P., Schweisfurth, T.
Place of PublicationNew York
PublisherPalgrave Macmillan
Pages237 - 257
Publication statusPublished - 1 Mar 2011

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