Replicating Surveys Across Borders: The Equivalence Trap

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 27th European Marketing Academy Conference, Vol. 5, Stockholm, Sweden, May 20-23, 407-417 1998
Publication status	Published - 1998

Cite this

@inproceedings{e8dc460fb53746a9a1fac3c6da0f6581,

title = "Replicating Surveys Across Borders: The Equivalence Trap",

author = "Thomas Salzberger and Rudolf Sinkovics and Schlegelmilch, \{Bodo B.\}",

year = "1998",

language = "English",

booktitle = "Proceedings of the 27th European Marketing Academy Conference, Vol. 5, Stockholm, Sweden, May 20-23, 407-417 1998",

}