Abstract
2024 marks the year of elections, with at least 64 countries holding national or regional elections, collectively representing almost 50% of the total world population. Politicians, political parties, think thanks and market research institutes monitor weekly (if not daily) voting polls to gauge election candidates’ performance. They track the effectiveness of electoral campaigns in convincing citizens to cast their votes to support a candidate’s ideology, vision, manifesto, strategic plan, or governance programme. Voting polls also serve as a valuable tool to assess the impact of scandals surrounding election candidates—whether initiated by scrupulous opponents or not—on a candidate’s public image, and offer easy topics for grateful news outlets.
Original language | English |
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Pages (from-to) | 185-186 |
Journal | Public Money and Management |
Volume | 44 |
Issue number | 3 |
DOIs | |
Publication status | E-pub ahead of print - 30 Jan 2024 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 508005 Journalism