Reporting pre-election polls: it is less about average Jane and Joe, and more about polarized Karen and Kevin

Jurgen Willems*, Kenn Meyfroodt

*Corresponding author for this work

Publication: Scientific journalOther contribution to journal

Abstract

2024 marks the year of elections, with at least 64 countries holding national or regional elections, collectively representing almost 50% of the total world population. Politicians, political parties, think thanks and market research institutes monitor weekly (if not daily) voting polls to gauge election candidates’ performance. They track the effectiveness of electoral campaigns in convincing citizens to cast their votes to support a candidate’s ideology, vision, manifesto, strategic plan, or governance programme. Voting polls also serve as a valuable tool to assess the impact of scandals surrounding election candidates—whether initiated by scrupulous opponents or not—on a candidate’s public image, and offer easy topics for grateful news outlets.
Original languageEnglish
Pages (from-to)185-186
JournalPublic Money and Management
Volume44
Issue number3
DOIs
Publication statusE-pub ahead of print - 30 Jan 2024

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 508005 Journalism

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