Researching the socio-cultural context: putting social representations theory into action

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	418 - 437
Journal	International Marketing Review
Volume	23
Issue number	4
Publication status	Published - 1 Oct 2006

Cite this

@article{473b36a0e4c8467e83ca6e189dcc95db,

title = "Researching the socio-cultural context: putting social representations theory into action",

author = "Elfriede Penz",

year = "2006",

month = oct,

day = "1",

language = "English",

volume = "23",

pages = "418 -- 437",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Publishing",

number = "4",

}