Original language | German (Austria) |
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Title of host publication | Innovationen in Marketing und Handel |
Editors | Schnedlitz, Buber, Reutterer, Schuh, Teller |
Place of Publication | Wien |
Publisher | Linde Verlag |
Pages | 124 - 143 |
ISBN (Print) | 3-7143-0080-5 |
Publication status | Published - 1 Oct 2006 |
Retail Revenue Management
Andreas Mild, Martin Natter, Thomas Reutterer, Alfred Taudes, Jürgen Wöckl
Publication: Chapter in book/Conference proceeding › Chapter in edited volume