Retailing Groundedness: How to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness

Gianna Bruckberger, Christoph Fuchs^*, Martin Schreier, Stijn M.J. van Osselaer

^*Corresponding author for this work

Publication: Scientific journal › Journal article › peer-review

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@article{9bf594326d27483b8a4d1a541c20d063,

title = "Retailing Groundedness: How to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness",

author = "Gianna Bruckberger and Christoph Fuchs and Martin Schreier and {van Osselaer}, {Stijn M.J.}",

year = "2023",

doi = "10.1016/j.jretai.2023.11.004",

language = "English",

volume = "99",

pages = "594--604",

journal = "Journal of Retailing",

issn = "0022-4359",

publisher = "Elsevier B.V.",

number = "4",

}

TY - JOUR

T1 - Retailing Groundedness: How to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness

AU - Bruckberger, Gianna

AU - Fuchs, Christoph

AU - Schreier, Martin

AU - van Osselaer, Stijn M.J.

PY - 2023

Y1 - 2023

U2 - 10.1016/j.jretai.2023.11.004

DO - 10.1016/j.jretai.2023.11.004

M3 - Journal article

SN - 0022-4359

VL - 99

SP - 594

EP - 604

JO - Journal of Retailing

JF - Journal of Retailing

IS - 4

ER -