Retention By Entertainment: How Companies Utilize Web Sites To Strengthen Customer Relationships (Research In Progress)

Horst Treiblmaier

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the 12th European Conference on Information Systems - The European IS Profession in the Global Networking Environment, June 2004
Publication statusPublished - 2004

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