Original language | English |
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Title of host publication | Proceedings of the 12th European Conference on Information Systems - The European IS Profession in the Global Networking Environment, June 2004 |
Publication status | Published - 2004 |
Retention By Entertainment: How Companies Utilize Web Sites To Strengthen Customer Relationships (Research In Progress)
Horst Treiblmaier
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings