Retention By Entertainment: How Companies Utilize Web Sites To Strengthen Customer Relationships (Research In Progress)

Horst Treiblmaier

Retention By Entertainment: How Companies Utilize Web Sites To Strengthen Customer Relationships (Research In Progress)

Horst Treiblmaier

Vienna University of Economics and Business

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 12th European Conference on Information Systems - The European IS Profession in the Global Networking Environment, June 2004
Publication status	Published - 2004

Cite this

@inproceedings{59ec6ca8a43942c796b040e9a6f28036,

title = "Retention By Entertainment: How Companies Utilize Web Sites To Strengthen Customer Relationships (Research In Progress)",

author = "Horst Treiblmaier",

year = "2004",

language = "English",

booktitle = "Proceedings of the 12th European Conference on Information Systems - The European IS Profession in the Global Networking Environment, June 2004",

}

Retention By Entertainment: How Companies Utilize Web Sites To Strengthen Customer Relationships (Research In Progress). / Treiblmaier, Horst.
Proceedings of the 12th European Conference on Information Systems - The European IS Profession in the Global Networking Environment, June 2004. 2004.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Retention By Entertainment: How Companies Utilize Web Sites To Strengthen Customer Relationships (Research In Progress)

AU - Treiblmaier, Horst

PY - 2004

Y1 - 2004

M3 - Contribution to conference proceedings

BT - Proceedings of the 12th European Conference on Information Systems - The European IS Profession in the Global Networking Environment, June 2004

ER -