Rethinking Competitive Positioning: Customer Value, Flexibility, and Generalist Advantage

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Academy of Management Proceedings
Editors	Academy of Management
Place of Publication	New York
Pages	16333
Publication status	Published - 2017

Cite this

@inproceedings{a966d898c08f45a7ba839dcbc2e1c640,

title = "Rethinking Competitive Positioning: Customer Value, Flexibility, and Generalist Advantage",

author = "Niloofar Abolfathi and Charles Williams",

year = "2017",

language = "English",

pages = "16333",

editor = "\{Academy of Management\}",

booktitle = "Academy of Management Proceedings",

}