Review:: Strategic Marketing, International Edition, Upper Saddle River, N.J., Harlow, Pearson Education. (Todd A. Mooradian, Kurt Matzler und Lawrence J. Ring)

Alexander Zauner

Review: Strategic Marketing, International Edition, Upper Saddle River, N.J., Harlow, Pearson Education. (Todd A. Mooradian, Kurt Matzler und Lawrence J. Ring)

Alexander Zauner

Institute for Marketing Management

Publication: Scientific journal › Other contribution to journal

Original language	English
Journal	der markt - International Journal of Marketing (eingestellt 2013)
Volume	50
Issue number	2
Publication status	Published - 1 Apr 2011

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@article{2a51e013b25a4dc8ad12c77cb16e35a3,

title = "Review:: Strategic Marketing, International Edition, Upper Saddle River, N.J., Harlow, Pearson Education. (Todd A. Mooradian, Kurt Matzler und Lawrence J. Ring)",

author = "Alexander Zauner",

year = "2011",

month = apr,

day = "1",

language = "English",

volume = "50",

journal = "der markt",

issn = "0025-3863",

publisher = "Springer Verlag",

number = "2",

}