Review: Strategic Marketing, International Edition, Upper Saddle River, N.J., Harlow, Pearson Education. (Todd A. Mooradian, Kurt Matzler und Lawrence J. Ring)

Alexander Zauner

Publication: Scientific journalOther contribution to journal

Original languageEnglish
Journalder markt - International Journal of Marketing (eingestellt 2013)
Volume50
Issue number2
Publication statusPublished - 1 Apr 2011

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