Risk Assessment in Non-profit and Business Partnerships

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Marketing in the Age of Consumerism; Jekyll or Hyde?
Editors	ANZMAC
Place of Publication	Perth
Publisher	ANZMAC
Pages	556 - 562
ISBN (Print)	978-0-646-56330-5
Publication status	Published - 1 Feb 2011

Cite this

@inproceedings{dbe730ff18794419b1b62e3dab0b4602,

title = "Risk Assessment in Non-profit and Business Partnerships",

author = "Christina Holweg and Eva Lienbacher",

year = "2011",

month = feb,

day = "1",

language = "English",

isbn = "978-0-646-56330-5",

pages = "556 -- 562",

editor = "ANZMAC",

booktitle = "Marketing in the Age of Consumerism; Jekyll or Hyde?",

publisher = "ANZMAC",

address = "Australia",

}