Risk-Related Choice Processes in International Marketing – Explanatory Insights from a Socio-Economic Perspective

Elfriede Penz

Institute for International Marketing Management

Publication: Thesis › Habilitation

Original language	English
Awarding Institution	WU Vienna
Publication status	Published - 1 Jun 2007

Austrian Classification of Fields of Science and Technology (ÖFOS)

502020 Market research
501015 Organisational psychology
501003 Occupational psychology
502019 Marketing

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