Risky discounts: Do people prefer them on a per-item or per-purchase basis and why?

Bernadette Kamleitner, D. R. Mandel, M. K Dhami

Publication: Scientific journalJournal articlepeer-review

Original languageEnglish
Pages (from-to)951 - 961
JournalJournal of Economic Psychology
Volume32
Issue number6
Publication statusPublished - 1 Jul 2011

Cite this