Projects per year
Abstract
The article is about the effects of current Russian glamour culture on everyday
attitudes and practices of the middle-class. Approaching the phenomenon from a
discourse-analytical perspective, it raises the question about the role of the
"spectacle" as a societal game or "performance" in the public space of Russian
cities. It comes to the conclusion that glamorous practices are perceived and
conceptualized in Russian discourse as an "armaments race" with expensive brands
being utilized in everyday business interaction and pertaining leisure activities, as
communicating and affirming social "status", and rarely also as part of a pleasureaffording
social game of elegant performances
attitudes and practices of the middle-class. Approaching the phenomenon from a
discourse-analytical perspective, it raises the question about the role of the
"spectacle" as a societal game or "performance" in the public space of Russian
cities. It comes to the conclusion that glamorous practices are perceived and
conceptualized in Russian discourse as an "armaments race" with expensive brands
being utilized in everyday business interaction and pertaining leisure activities, as
communicating and affirming social "status", and rarely also as part of a pleasureaffording
social game of elegant performances
| Original language | German (Austria) |
|---|---|
| Title of host publication | SPECIMINA PHILOLOGIAE SLAVICAE XIX.Linguistische Beiträge zur Slavistik.JungslavistInnen-Treffen in Berlin 16. – 18. Dezember 2010 |
| Editors | L. Szucsich, N. Gagarina, E. Gorishneva, J. Leszkowicz |
| Place of Publication | Berlin |
| Publisher | Otto Sagner |
| Pages | 109 - 130 |
| Publication status | Published - 1 May 2012 |
Projects
- 1 Finished