| Original language | German (Austria) |
|---|---|
| Title of host publication | Schwaiger, M., Harhoff, D.: Empirie und Betriebswirtschaft, 237-266 (Competitive Paper), Stuttgart 2003 |
| Publication status | Published - 2003 |
Schulen der Marketingwissenschaft
Publication: Chapter in book/Conference proceeding › Chapter in edited volume