Scientific Measurement of Latent Variables in Marketing Research - an Alternative Framework

Thomas Salzberger

Institute for Marketing Management

Publication: Thesis › Habilitation

Original language	English
Awarding Institution	WU Vienna
Publication status	Published - 1 May 2007

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University Library Catalogue

Scientific Measurement in Marketing Research - An Alternative Framework
Salzberger, T. (Researcher)
1/01/02 → 1/10/07
Project: Other

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