SDG #3: Communicating “Health for All” in German-Speaking Countries as Exemplifed by HIV/AIDS Advertising Campaigns

Isabell Koinig*, Sandra Diehl, Franzisca Weder

*Corresponding author for this work

Publication: Chapter in book/Conference proceedingChapter in edited volume


Health is perceived as an essential part of sustainable development. While progress has been made over the past decades, some health issues require increasing attention while new health issues need to be addressed. In the context of promoting “health for all”, communication is of uttermost importance. By means of a case study approach in the German-speaking area (Germany, Austria, Switzerland), the present contribution seeks to highlight how the UN’s health goal #3 is communicated as part of national health campaigns for HIV/AIDS prevention. Amongst others, the contribution at hand sets out to answer (1) how the goal is communicated, (2) which aspects are stressed, as well as (3) whether there are differences in message strategies across countries. In conclusion, limitations and directions for future research are addressed.

Original languageEnglish
Title of host publicationThe Palgrave Handbook of International Communication and Sustainable Development
EditorsMuhammad Jameel Yusha'u, Jan Servaes
Place of PublicationCham
PublisherPalgrave Macmillan
Number of pages38
ISBN (Electronic)9783030697709
ISBN (Print)9783030697693
Publication statusPublished - 1 Jan 2021
Externally publishedYes

Bibliographical note

Publisher Copyright:
© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2021.

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 508017 Organisational communication

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