Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast Moving Consumer Goods

Florian Dost; Ulrike Phieler; Michael Haenlein; Barak Libai

Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast Moving Consumer Goods

Florian Dost, Ulrike Phieler, Michael Haenlein, Barak Libai

Publication: Contribution to conference › Conference paper

Original language	English
Publication status	Published - 2018
Externally published	Yes
Event	EMAC 2018 - Duration: 1 Jan 2018 → …

Unknown

Unknown	EMAC 2018
Period	1/01/18 → …

Austrian Classification of Fields of Science and Technology (ÖFOS)

502019 Marketing

Cite this

TY - CONF

T1 - Seeding as Part of the Marketing Mix

T2 - EMAC 2018

AU - Dost, Florian

AU - Phieler, Ulrike

AU - Haenlein, Michael

AU - Libai, Barak

PY - 2018

Y1 - 2018

UR - https://www.researchgate.net/publication/328449714_Seeding_as_Part_of_the_Marketing_Mix_Word-of-Mouth_Program_Interactions_for_Fast_Moving_Consumer_Goods

M3 - Conference paper

Y2 - 1 January 2018

ER -

Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast Moving Consumer Goods

Unknown

Austrian Classification of Fields of Science and Technology (ÖFOS)

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Cite this