Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast Moving Consumer Goods

Florian Dost, Ulrike Phieler, Michael Haenlein, Barak Libai

Publication: Contribution to conferenceConference paper

Original languageEnglish
Publication statusPublished - 2018
Externally publishedYes
EventEMAC 2018 -
Duration: 1 Jan 2018 → …

Unknown

UnknownEMAC 2018
Period1/01/18 → …

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing

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