Segmentation and positioning analysis of competitive retail markets based on binary store image and preference data

Christian Buchta, Thomas Reutterer

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationA Nonparametric Approach to Perceptions-Based Market Segmentation: Applications. 73-142, Wien, New York: Springer-Verlag 2000
Publication statusPublished - 2000

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