Segmentation and positioning analysis of competitive retail markets based on binary store image and preference data

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications. 73-142, Wien, New York: Springer-Verlag 2000
Publication status	Published - 2000

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Adaptive Modelling - Market segmentation and product positioning
Mazanec, J. (PI - Project head), Buchta, C. (Researcher), Dolnicar, S. (Researcher) & Reutterer, T. (Researcher)
1/01/97 → 31/03/03
Project: Other

@inbook{c8c5b6ba0e76428ba326cd2cdd4cab85,

title = "Segmentation and positioning analysis of competitive retail markets based on binary store image and preference data",

author = "Christian Buchta and Thomas Reutterer",

year = "2000",

language = "English",

booktitle = "A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications. 73-142, Wien, New York: Springer-Verlag 2000",

}