Self-controlled but Not Myself: When Restraint versus Indulgence Undermines Consumers’ Authenticity and Decision Satisfaction

Michail Kokkoris; Erik Hoelzl; Carlos Alós-Ferrer

Self-controlled but Not Myself: When Restraint versus Indulgence Undermines Consumers’ Authenticity and Decision Satisfaction

Michail Kokkoris
, Erik Hoelzl
, Carlos Alós-Ferrer

Institute for Marketing and Consumer Research

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	NA - Advances in Consumer Research Volume 45
Editors	Ayelet Gneezy, Vlad Griskevicius, Patti Williams
Place of Publication	San Diego
Publisher	Association for Consumer Research
Pages	00
Publication status	Published - 2017

Cite this

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title = "Self-controlled but Not Myself: When Restraint versus Indulgence Undermines Consumers{\textquoteright} Authenticity and Decision Satisfaction",

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language = "English",

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booktitle = "NA - Advances in Consumer Research Volume 45",

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Self-controlled but Not Myself: When Restraint versus Indulgence Undermines Consumers’ Authenticity and Decision Satisfaction. / Kokkoris, Michail; Hoelzl, Erik; Alós-Ferrer, Carlos.
NA - Advances in Consumer Research Volume 45. ed. / Ayelet Gneezy, Vlad Griskevicius, Patti Williams. San Diego: Association for Consumer Research, 2017. p. 00.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Self-controlled but Not Myself: When Restraint versus Indulgence Undermines Consumers’ Authenticity and Decision Satisfaction

AU - Kokkoris, Michail

AU - Hoelzl, Erik

AU - Alós-Ferrer, Carlos

PY - 2017

Y1 - 2017

M3 - Contribution to conference proceedings

SP - 00

BT - NA - Advances in Consumer Research Volume 45

A2 - Ayelet Gneezy, Vlad Griskevicius, Patti Williams, null

PB - Association for Consumer Research

CY - San Diego

ER -