| Original language | English |
|---|---|
| Publication status | Published - 1 Mar 2011 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
Sensory appeals in analogies: promising determinant for new product acceptance?
- Loredana Viola
- , Monika Koller
Publication: Contribution to conference › Conference poster