Setting Up Seeded Marketing Campaigns With Nano-Influencers For Activity, Sales, and Return-On-Investment

Ulrike Phieler; Florian Dost

Setting Up Seeded Marketing Campaigns With Nano-Influencers For Activity, Sales, and Return-On-Investment

Institute for Interactive Marketing and Social Media

Publication: Contribution to conference › Conference paper

Original language	English
Publication status	Published - 2023
Event	European Marketing Academy (EMAC) 2023 - Odense, Denmark Duration: 23 May 2023 → 26 May 2023

Conference

Conference	European Marketing Academy (EMAC) 2023
Country/Territory	Denmark
City	Odense
Period	23/05/23 → 26/05/23

Austrian Classification of Fields of Science and Technology (ÖFOS)

502019 Marketing

Cite this

TY - CONF

T1 - Setting Up Seeded Marketing Campaigns With Nano-Influencers For Activity, Sales, and Return-On-Investment

AU - Phieler, Ulrike

AU - Dost, Florian

PY - 2023

Y1 - 2023

UR - https://www.researchgate.net/publication/395003818_Setting_Up_Seeded_Marketing_Campaigns_With_Nano-Influencers_For_Activity_Sales_and_Return-On-Investment

M3 - Conference paper

T2 - European Marketing Academy (EMAC) 2023

Y2 - 23 May 2023 through 26 May 2023

ER -

Setting Up Seeded Marketing Campaigns With Nano-Influencers For Activity, Sales, and Return-On-Investment

Conference

Austrian Classification of Fields of Science and Technology (ÖFOS)

Other files and links

Cite this