Sex role specialization in a transforming market: Empirical evidence from Vietnamese middle-class households

Elfriede Penz, Erich Kirchler

Publication: Scientific journalJournal articlepeer-review

Original languageEnglish
Pages (from-to)56 - 68
JournalJournal of Macromarketing
Volume32
Issue number1
Publication statusPublished - 1 Feb 2012

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