Shedding light on the ethical consumer debate: evidence from a qualitative investigation of Body Shop Consumers

Katja Brunk, Magdalena Öberseder

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	AMS WMC Proceedings
Editors	Academy of Marketing Science
Place of Publication	Reims
Publication status	Published - 1 Dec 2011

Austrian Classification of Fields of Science and Technology (ÖFOS)

@inproceedings{c760d61bd0c74fdc8870c1b988627aea,

title = "Shedding light on the ethical consumer debate: evidence from a qualitative investigation of Body Shop Consumers",

author = "Katja Brunk and Magdalena {\"O}berseder",

year = "2011",

month = dec,

day = "1",

language = "English",

editor = "{Academy of Marketing Science}",

booktitle = "AMS WMC Proceedings",

}