Should Charities Conduct Generic Marketing?

Bodo B. Schlegelmilch

Should Charities Conduct Generic Marketing?

Bodo B. Schlegelmilch

Institute for International Marketing Management

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Innovative Marketing - A European Perspective, Proceedings of the Annual Conference of the European Marketing Academy, Bradford, England, April 6-8, 558-579 1988
Publication status	Published - 1988

Cite this

@inproceedings{3f3633998a484712ba7aa86325bfa489,

title = "Should Charities Conduct Generic Marketing?",

author = "Schlegelmilch, \{Bodo B.\}",

year = "1988",

language = "English",

booktitle = "Innovative Marketing - A European Perspective, Proceedings of the Annual Conference of the European Marketing Academy, Bradford, England, April 6-8, 558-579 1988",

}