| Original language | German (Austria) |
|---|---|
| Publication status | Published - 1 Apr 2007 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
Side Effects of Corporate Branding? The Impact of Brand-Architecture Strategy on Corporate Culture and Innovativeness
- Günter Schweiger
- , Andreas Strebinger
Publication: Working/Discussion Paper › Working Paper/Preprint