Silent Persuasion. Incidental Use of Promotional Merchandise Benefits Unfamiliar Brands

Bernadette Kamleitner, Eva Marckhgott

Publication: Scientific journal › Journal article › peer-review

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The influence of quality on the usage and effectiveness of promotional merchandise
Kamleitner, B. (PI - Project head), Koller, M. (PI - Project head), Holub, S. (Researcher) & Marckhgott, E. (Researcher)
1/08/16 → 1/05/17
Project: Research funding