Abstract
To adopt or not to adopt an innovation is a question that is ultimately answered by individual (prospective) customers. Their behavior is of practical relevance because it drives the market success of new products or services and it also constitutes an interesting area for academic research. In the course of a research project at the University of Vienna we have developed an agent-based simulation to investigate this topic. During the initial months, we reviewed numerous tools (i.e., frameworks and modeling environments) for this purpose. In this paper we share experiences we made in this respect as well as later on when implementing the simulation tool.
Original language | English |
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Title of host publication | Proceedings of the 24th European Modeling and Simulation Symposium (EMSS 2012) |
Subtitle of host publication | 19-21 September 2012, Vienna, Austria |
Editors | Felix Breitenecker, Agostino Bruzzone, Emilio Jimenez, Francesco Longo, Yuri Merkuryev, Boris Sokolov |
Place of Publication | Genova |
Publisher | DIME Università di Genova |
Pages | 90-96 |
Number of pages | 7 |
ISBN (Electronic) | 9788897999096 |
ISBN (Print) | 9788897999010 |
Publication status | Published - 2012 |
Externally published | Yes |
Event | 24th European Modeling and Simulation Symposium, EMSS 2012 - Vienna, Austria Duration: 19 Sept 2012 → 21 Sept 2012 |
Conference
Conference | 24th European Modeling and Simulation Symposium, EMSS 2012 |
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Country/Territory | Austria |
City | Vienna |
Period | 19/09/12 → 21/09/12 |
Keywords
- Agent-based modeling
- Frameworks and modeling environments
- Innovation adoption behavior
- Lessons learned