Simulating innovation adoption behavior: Lessons learned for modelers and programmers

Christian Stummer*, Elmar Kiesling

*Corresponding author for this work

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Abstract

To adopt or not to adopt an innovation is a question that is ultimately answered by individual (prospective) customers. Their behavior is of practical relevance because it drives the market success of new products or services and it also constitutes an interesting area for academic research. In the course of a research project at the University of Vienna we have developed an agent-based simulation to investigate this topic. During the initial months, we reviewed numerous tools (i.e., frameworks and modeling environments) for this purpose. In this paper we share experiences we made in this respect as well as later on when implementing the simulation tool.

Original languageEnglish
Title of host publicationProceedings of the 24th European Modeling and Simulation Symposium (EMSS 2012)
Subtitle of host publication19-21 September 2012, Vienna, Austria
EditorsFelix Breitenecker, Agostino Bruzzone, Emilio Jimenez, Francesco Longo, Yuri Merkuryev, Boris Sokolov
Place of PublicationGenova
PublisherDIME Università di Genova
Pages90-96
Number of pages7
ISBN (Electronic)9788897999096
ISBN (Print)9788897999010
Publication statusPublished - 2012
Externally publishedYes
Event24th European Modeling and Simulation Symposium, EMSS 2012 - Vienna, Austria
Duration: 19 Sept 201221 Sept 2012

Conference

Conference24th European Modeling and Simulation Symposium, EMSS 2012
Country/TerritoryAustria
CityVienna
Period19/09/1221/09/12

Keywords

  • Agent-based modeling
  • Frameworks and modeling environments
  • Innovation adoption behavior
  • Lessons learned

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