Situationalization: the new road to adaptive digital-out-of-home advertising

Peter Lasinger, Christine Bauer

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationIADIS e-Society 2013 (ES 2013)
Editors IADIS
Place of PublicationLisbon, Portugal
PublisherIADIS Press
Publication statusPublished - 1 Apr 2013

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 102015 Information systems
  • 102013 Human-computer interaction
  • 502050 Business informatics
  • 502019 Marketing

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