Situationalization: the new road to adaptive digital-out-of-home advertising

Peter Lasinger, Christine Bauer

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Austrian Classification of Fields of Science and Technology (ÖFOS)

@inproceedings{e975d417434d4b4d88740199bbc51dca,

title = "Situationalization: the new road to adaptive digital-out-of-home advertising",

author = "Peter Lasinger and Christine Bauer",

year = "2013",

month = apr,

day = "1",

language = "English",

pages = "0",

editor = "IADIS",

booktitle = "IADIS e-Society 2013 (ES 2013)",

publisher = "IADIS Press",

}