Smartphone-basierte Versicherungsapps in Österreich: Nutzerverhalten und Potential als Vertriebskanal für Mikro-Produkte: Ergebnisse einer empirischen Studie (258 Probanden/-innen)

Translated title of the contribution: Smartphone-Based Insurance Apps in Austria: User Behaviour and Potential as Sales Chan-nel for Micro-Products: Main Results of an Empirical Study (258 Respondents)

Erwin Eszler, Stefan Fasching

Publication: Other publicationsOther scientific publications

Translated title of the contributionSmartphone-Based Insurance Apps in Austria: User Behaviour and Potential as Sales Chan-nel for Micro-Products: Main Results of an Empirical Study (258 Respondents)
Original languageGerman
Number of pages28
Publication statusPublished - 11 Nov 2019

Publication series

SeriesrisControl Online

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