Smartphone-basierte Versicherungsapps in Österreich: Nutzerverhalten und Potential als Vertriebskanal für Mikro-Produkte: Wesentliche Ergebnisse einer empirischen Studie (258 Probanden/-innen)

Translated title of the contribution: Smartphone-Based Insurance Apps in Austria: User Behaviour and Potential as Sales Chan-nel for Micro-Products: Main Results of an Empirical Study (258 Respondents)

Erwin Eszler, Stefan Fasching

Publication: Scientific journal › Journal article

Translated title of the contributionSmartphone-Based Insurance Apps in Austria: User Behaviour and Potential as Sales Chan-nel for Micro-Products: Main Results of an Empirical Study (258 Respondents)
Original languageGerman
Pages (from-to)10 - 13
JournalrisControl
Volume40
Issue number05
Publication statusPublished - 2019

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502052 Business administration

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