Social Interactions as Basis for Segmenting the Tourism Market

Rodoula Tsiotsou, Andreas Mild, Devanathan Sudharshan

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationStrategic Marketing in Tourism Services
Editors Tsiotsou and Goldsmith
Place of PublicationUSA
PublisherEmerald Group Publishing
Pages35 - 50
ISBN (Print)9781780520704
Publication statusPublished - 1 Mar 2012

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