Statistical Analysis of Consumer Perceptions

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageGerman (Austria)
Title of host publicationA Nonparametric Approach to Perception-Based Market Segmentation: Foundations.
Editors J. Mazanec and H. Strasser
Place of PublicationWien
Pages141 - 186
ISBN (Print)3-211-83473-7
Publication statusPublished - 2000

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 101029 Mathematical statistics

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