| Original language | English |
|---|---|
| Title of host publication | Reed, P.W.; Luxton, S.L.; Shaw, M.R.: Proc. ANZMEC 1997, Australia New Zealand Marketing Educators Conference, Volume II, ISBN 0-7326-1296-9, S.707-728 Melbourne, Australia, Dec. 1-3 1997 |
| Publication status | Published - 1997 |
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