Projects per year
Original language | English |
---|---|
Title of host publication | Advances in Consumer Research, 31, 656-661 2004 |
Publication status | Published - 2004 |
Projects
- 1 Finished
-
Brand architecture, brand portfolios: Managing more than one brand
Schweiger, G. & Strebinger, A.
1/01/00 → 1/01/06
Project: Research funding