Strategic Entrepreneurship: The Role of Strategic Planning and Marketing in SMEs

Dietmar Rößl, Matthias Fink, Sascha Kraus, Carl H Reschke

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageGerman (Austria)
Title of host publicationBusiness Across Borders in the 21st Century
Editors Ogunmokun, G.
Place of PublicationParis
PublisherAcademy of World Business
Pages1025 - 1036
Publication statusPublished - 1 Sept 2006

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