Strategic Innovation: The Construct, its Drivers and its strategic Outcomes

Publication: Scientific journal › Journal article › peer-review

Original language	English
Journal	Journal of Strategic Marketing
DOIs	https://doi.org/10.1080/0965254032000102948
Publication status	Published - 2003

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@article{40f4cad2409645c2818eb814a76835e2,

title = "Strategic Innovation: The Construct, its Drivers and its strategic Outcomes",

author = "Schlegelmilch, \{Bodo B.\} and Adamantios Diamantopoulos and Peter Kreuz",

year = "2003",

doi = "10.1080/0965254032000102948",

language = "English",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

publisher = "Routledge",

}