Strategic Planning Tools Inside the Marketing-Information-System in use by the Austrian National Tourist Office

Karl Wöber

Strategic Planning Tools Inside the Marketing-Information-System in use by the Austrian National Tourist Office

Karl Wöber

Vienna University of Economics and Business

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Information and Communications Technologies in Tourism. ENTER 94, Proceedings of the International Conference in Innsbruck, Austria, Springer, Wien, 201-208 1994
Publication status	Published - 1994

Cite this

@inproceedings{9fbb3541061349a8bc2b87bad1b7c42d,

title = "Strategic Planning Tools Inside the Marketing-Information-System in use by the Austrian National Tourist Office",

author = "Karl W{\"o}ber",

year = "1994",

language = "English",

booktitle = "Information and Communications Technologies in Tourism. ENTER 94, Proceedings of the International Conference in Innsbruck, Austria, Springer, Wien, 201-208 1994",

}

Strategic Planning Tools Inside the Marketing-Information-System in use by the Austrian National Tourist Office. / Wöber, Karl.
Information and Communications Technologies in Tourism. ENTER 94, Proceedings of the International Conference in Innsbruck, Austria, Springer, Wien, 201-208 1994. 1994.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Strategic Planning Tools Inside the Marketing-Information-System in use by the Austrian National Tourist Office

AU - Wöber, Karl

PY - 1994

Y1 - 1994

M3 - Contribution to conference proceedings

BT - Information and Communications Technologies in Tourism. ENTER 94, Proceedings of the International Conference in Innsbruck, Austria, Springer, Wien, 201-208 1994

ER -