Structural Equation Modeling vs. Latent Trait Models in Cross-national Marketing Research

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationHolzmüller, H., Samiee, S., Schlegelmilch, B., Diamantopoulos, A., Salzberger, T., Recent Methodological Advancements in Cross­National Marketing Research, Panel Discussion, 9th Biennial World Marketing Congr., Malta, June 23-26, 1999 1999
Publication statusPublished - 1999

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