Original language | English |
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Title of host publication | Holzmüller, H., Samiee, S., Schlegelmilch, B., Diamantopoulos, A., Salzberger, T., Recent Methodological Advancements in CrossNational Marketing Research, Panel Discussion, 9th Biennial World Marketing Congr., Malta, June 23-26, 1999 1999 |
Publication status | Published - 1999 |
Structural Equation Modeling vs. Latent Trait Models in Cross-national Marketing Research
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings