Success Factors of Brand Communication on Facebook

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the Annual Conference of the Academy of Marketing Science
Editors	Academy of Marketing Science
Place of Publication	Orlando, FL
Pages	0
Publication status	Published - 2016

Cite this

@inproceedings{bad76068e8a34f22a914933682bd129d,

title = "Success Factors of Brand Communication on Facebook",

author = "Wolfgang Weitzl and Robert Zniva and Sabine Einwiller and Ardion Beldad",

year = "2016",

language = "English",

pages = "0",

editor = "\{Academy of Marketing Science\}",

booktitle = "Proceedings of the Annual Conference of the Academy of Marketing Science",

}