Original language | English |
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Title of host publication | Proceedings of the 2018 Global Marketing Conference |
Editors | Global Alliance of Marketing & Management Associations |
Place of Publication | Tokyo |
Pages | 119 - 120 |
DOIs | |
Publication status | Published - 2018 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502019 Marketing
- 502020 Market research
- 211903 Science of management