Susceptibility to social influence: Its effects on online service recovery bystanders

Wolfgang Weitzl, Clemens Hutzinger

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the 2018 Global Marketing Conference
Editors Global Alliance of Marketing & Management Associations
Place of PublicationTokyo
Pages119 - 120
DOIs
Publication statusPublished - 2018

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502020 Market research
  • 211903 Science of management

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