In the introductory chapter at hand, we give some background around CSR communication and sustainability as core principle for related activities and corporate behavior. We also present a new perspective on media business and media management by clarifying the specific stakeholder demands and expectations in a social, environmental, and economic dimension, while the focus of this book is to introduce sustainability as moral compass for media corporate behavior in the context of a global public sphere. Here, we reflect on global transformation processes and related corporate responsibilities. At the end of the chapter, the contributions to this volume are introduced and some reflections, points for discussion as well as thoughts around future research potential are shared.
|Title of host publication||CSR Communication in the Media|
|Subtitle of host publication||Media Management on Sustainability at a Global Level|
|Editors||Franzisca Weder, Lars Rademacher, René Schmidpeter|
|Place of Publication||Cham|
|Number of pages||11|
|Publication status||Published - 2023|
|Series||CSR, Sustainability, Ethics and Governance|
Bibliographical notePublisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.