Testing for Structural Change Over Time of Brand Attribute Perceptions in Market Segments

Sara Dolnicar

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	Statistical Data Mining and Knowledge Discovery. 297-307, Boca Raton: Chapman & Hall / CRC 2004
Publication status	Published - 2004

Adaptive Modelling - Market segmentation and product positioning
Mazanec, J. (PI - Project head), Buchta, C. (Researcher), Dolnicar, S. (Researcher) & Reutterer, T. (Researcher)
1/01/97 → 31/03/03
Project: Other

Projects