The Acceptance of In-Car Information Services

Astrid Dickinger, Ulrike Bauernfeind

    Publication: Chapter in book/Conference proceedingContribution to conference proceedings

    Original languageEnglish
    Title of host publicationSustainable marketing leadership
    Subtitle of host publicationa synthesis of polymorphous axioms, strategies and tactics ; 23-26 May 2006, Athens University of Economics and Business, Greece ; conference proceedings
    Editors Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P.
    Place of PublicationAthens, Greece
    PagesCD - Proc
    ISBN (Print)9608919908
    Publication statusPublished - 1 Oct 2006

    Publication series

    SeriesProceedings of the European Marketing Academy Conference (EMAC)

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