The Acceptance of In-Car Information Services

Astrid Dickinger; Ulrike Bauernfeind

The Acceptance of In-Car Information Services

Astrid Dickinger, Ulrike Bauernfeind

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Sustainable marketing leadership
Subtitle of host publication	a synthesis of polymorphous axioms, strategies and tactics ; 23-26 May 2006, Athens University of Economics and Business, Greece ; conference proceedings
Editors	Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P.
Place of Publication	Athens, Greece
Publisher	EMAC
Pages	CD - Proc
ISBN (Print)	9608919908
Publication status	Published - 1 Oct 2006

Publication series

Series	Proceedings of the European Marketing Academy Conference (EMAC)
ISSN	2709-1589

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Dickinger, Astrid ; Bauernfeind, Ulrike. / The Acceptance of In-Car Information Services. Sustainable marketing leadership: a synthesis of polymorphous axioms, strategies and tactics ; 23-26 May 2006, Athens University of Economics and Business, Greece ; conference proceedings. editor / Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P. Athens, Greece : EMAC, 2006. pp. CD - Proc (Proceedings of the European Marketing Academy Conference (EMAC)).

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Dickinger, A & Bauernfeind, U 2006, The Acceptance of In-Car Information Services. in Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P. (ed.), Sustainable marketing leadership: a synthesis of polymorphous axioms, strategies and tactics ; 23-26 May 2006, Athens University of Economics and Business, Greece ; conference proceedings. EMAC, Athens, Greece, Proceedings of the European Marketing Academy Conference (EMAC), pp. CD - Proc.

The Acceptance of In-Car Information Services. / Dickinger, Astrid; Bauernfeind, Ulrike.
Sustainable marketing leadership: a synthesis of polymorphous axioms, strategies and tactics ; 23-26 May 2006, Athens University of Economics and Business, Greece ; conference proceedings. ed. / Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P. Athens, Greece: EMAC, 2006. p. CD - Proc (Proceedings of the European Marketing Academy Conference (EMAC)).

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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T1 - The Acceptance of In-Car Information Services

AU - Dickinger, Astrid

AU - Bauernfeind, Ulrike

PY - 2006/10/1

Y1 - 2006/10/1

M3 - Contribution to conference proceedings

SN - 9608919908

T3 - Proceedings of the European Marketing Academy Conference (EMAC)

SP - CD - Proc

BT - Sustainable marketing leadership

A2 - Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P., null

PB - EMAC

CY - Athens, Greece

ER -

Dickinger A, Bauernfeind U. The Acceptance of In-Car Information Services. In Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P., editor, Sustainable marketing leadership: a synthesis of polymorphous axioms, strategies and tactics ; 23-26 May 2006, Athens University of Economics and Business, Greece ; conference proceedings. Athens, Greece: EMAC. 2006. p. CD - Proc. (Proceedings of the European Marketing Academy Conference (EMAC)).