The Affinity Credit Card Market: Perspectives of Key Stakeholders in the United States and the United Kingdom

Bodo B. Schlegelmilch

The Affinity Credit Card Market: Perspectives of Key Stakeholders in the United States and the United Kingdom

Bodo B. Schlegelmilch

Institute for International Marketing Management

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Marketing Theory and Applications. Proceedings of the American Marketing Association Winter Educators' Conference, San Diego, California, February 11-14, 1995, 1-2 1995
Publication status	Published - 1995

Cite this

@inproceedings{7221ca7c88f142868b1f6ea9ef2c6614,

title = "The Affinity Credit Card Market: Perspectives of Key Stakeholders in the United States and the United Kingdom",

author = "Schlegelmilch, \{Bodo B.\}",

year = "1995",

language = "English",

booktitle = "Marketing Theory and Applications. Proceedings of the American Marketing Association Winter Educators' Conference, San Diego, California, February 11-14, 1995, 1-2 1995",

}

The Affinity Credit Card Market: Perspectives of Key Stakeholders in the United States and the United Kingdom. / Schlegelmilch, Bodo B.
Marketing Theory and Applications. Proceedings of the American Marketing Association Winter Educators' Conference, San Diego, California, February 11-14, 1995, 1-2 1995. 1995.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - The Affinity Credit Card Market: Perspectives of Key Stakeholders in the United States and the United Kingdom

AU - Schlegelmilch, Bodo B.

PY - 1995

Y1 - 1995

M3 - Contribution to conference proceedings

BT - Marketing Theory and Applications. Proceedings of the American Marketing Association Winter Educators' Conference, San Diego, California, February 11-14, 1995, 1-2 1995

ER -