The Application of the Rasch Model to a Marketing-Scale

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationPaper presented at the 11th European Meeting of the Psychometric Society, EMPS 99, Lüneburg, Germany, July 19-22, 1999. The abstract is also published in MPR-online 1999 Vol.4, No.1 (Methods of Psychological Research) 1999
Publication statusPublished - 1999

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