The Application of the Rasch Model to a Marketing-Scale

Thomas Salzberger

The Application of the Rasch Model to a Marketing-Scale

Thomas Salzberger

Institute for Statistics and Mathematics

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Paper presented at the 11th European Meeting of the Psychometric Society, EMPS 99, Lüneburg, Germany, July 19-22, 1999. The abstract is also published in MPR-online 1999 Vol.4, No.1 (Methods of Psychological Research) 1999
Publication status	Published - 1999

Cite this

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title = "The Application of the Rasch Model to a Marketing-Scale",

author = "Thomas Salzberger",

year = "1999",

language = "English",

booktitle = "Paper presented at the 11th European Meeting of the Psychometric Society, EMPS 99, L{\"u}neburg, Germany, July 19-22, 1999. The abstract is also published in MPR-online 1999 Vol.4, No.1 (Methods of Psychological Research) 1999",

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The Application of the Rasch Model to a Marketing-Scale. / Salzberger, Thomas.
Paper presented at the 11th European Meeting of the Psychometric Society, EMPS 99, Lüneburg, Germany, July 19-22, 1999. The abstract is also published in MPR-online 1999 Vol.4, No.1 (Methods of Psychological Research) 1999. 1999.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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T1 - The Application of the Rasch Model to a Marketing-Scale

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PY - 1999

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M3 - Contribution to conference proceedings

BT - Paper presented at the 11th European Meeting of the Psychometric Society, EMPS 99, Lüneburg, Germany, July 19-22, 1999. The abstract is also published in MPR-online 1999 Vol.4, No.1 (Methods of Psychological Research) 1999

ER -